Public Relations Co-ordinator Position Description
Purpose
To coordinate the community’s public relations efforts by ensuring that the public, the media and all interested persons are aware of Special Olympics Ontario programs in the community. This person also ensures that all stakeholders in the community are kept aware of SOO’s activities.
Qualifications/Skills Required
- Interest or knowledge of specific public relations skills including writing press releases, interacting with the media and spreading a positive message
- Ability to approach and communicate with various stakeholders in the community
- Comfortable taking the initiative in projects and speaking in front of people
- Some desktop publishing skills an asset
- Access to computer and e-mail is required
Duties and Responsibilities
- Internal communication: To ensure that all constituents are aware of what is going on in their community
- External communication: To ensure the rest of the community can be a part of Special Olympics
- In conjunction with the Community Council, prepare a Public Relations strategy for the community
- Create media releases, public service announcements for the community to promote upcoming events, competitions and fundraisers
- Coordinate the creation of a bi-monthly newsletter to ensure all stakeholders in the community are made aware of events
- Assist Head Coaches in preparing flyers to advertise the start of the sports season or other special events
- Act as a resource in all areas of public relations to the community as a whole
- Attend all community meetings and report on behalf of your position and/or committee
- Upon vacating the position all files etc. must be passed on to the new Public Relations Coordinator
- Review and be familiar with all information and policies contained in the Resource Library
- Maintain Special Olympics e-mail address and Google Drive files
Time Requirements
This position requires attendance at community meetings throughout the year. Time requirement is estimated to be 2-5 hours per week.
Duration of Position
This position has a two-year term or as per Community by-laws.
Orientation and Training
Ontario Special Olympics orientation is available through your community council. The previous Public Relations Coordinator will provide orientation specific to the functions of this position. Additional Public Relations information can be obtained from your Provincial Staff Representative.
Community Public Relations Coordinator Year at a Glance
January
Winter Sport Season starts
Attend meetings
Work with coaches and executive to promote any upcoming events |
February
Attend meetings
Work with coaches and executive to promote any upcoming events
Work with registrar and Volunteer Coordinator to advertise upcoming summer registration |
March
Summer Athlete Registration
Attend meetings
Work with coaches and executive to promote any upcoming events
Prepare newsletter to go out to all stakeholders |
April
Attend meetings
Work with coaches and executive to promote any upcoming events Volunteer Week/ SOO Volunteer Gifts |
May
Beginning of Summer sport season/ End of Spring sport season
Attend meetings
Work with coaches and executive to promote any upcoming events |
June
Attend meetings
Work with coaches and executive to promote any upcoming events |
July
Attend meetings
Work with coaches and executive to promote any upcoming events |
August
End of Summer Sport Season
Attend meetings
Work with coaches and executive to promote any upcoming events
Work with registrar and Volunteer Coordinator to advertise upcoming summer registration |
September
Winter/ Spring Athlete Registration
Attend meetings
Work with coaches and executive to promote any upcoming events
Prepare newsletter to go out to all stakeholders |
October
Beginning of Spring Sport Season
Attend meetings
Work with coaches and executive to promote any upcoming events |
November
Attend meetings
Work with coaches and executive to promote any upcoming events |
December
Attend meetings
Work with coaches and executive to promote any upcoming events |
*Please Note: the year at a glance has been created as a guideline, additions or changes to the responsibilities of the position may be made based on the needs of the community