Support Special Olympics Athletes' Dream to Compete!

Empire Company Limited. (Sobeys Inc.) banner stores want to help us raise $1 million for Special Olympics athletes.
When you donate in-store from April 25th - May 5th, your donation will be matched!*

To participate, all you have to do is say “YES” to donating $2 at check out at participating Sobeys, Safeway, and Foodland stores.
Every $2 donation helps provide one day of funding for an athlete enrolled in a Special Olympics program.

*100% of the money raised will be donated to Special Olympics Canada with no administration fees retained by Empire Company Limited. No tax receipts will be issued for the donation made during this time. Empire Company Limited will match donations made in-store to a maximum of $500,000 from April 25- May 5, 2024. For more information please visit: 

How to Get Involved:


Getting involved is easy! Simply visit a Sobeys, Safeway, or Foodland near you, and donate $2 at checkout to support our cause. Then, click below to learn about our contest for the chance to win prizes! Don't forget to help us spread the word on social media using the graphics provided below.

SOO's Campaign Athlete Ambassador

Brooklynn Belcher

“Special Olympics has taught Brooklynn that practice and hard work pays off to achieve her goals – and most importantly has given her the joy and privilege of meeting new friends. Honestly with our four children, Brooklynn’s experiences with Special Olympics have even surpassed the opportunities that her siblings have received, and for this we are so grateful.”

- Brooklynn’s Family

Sobeys Campaign Contest

Join in on this year's Sobeys campaign contest by following the instructions provided (click here to download instructions). Once you've submitted your contest form, you'll have the chance to win a grand prize of a $100 Sobeys gift card. Additionally, three $25 gift cards will be awarded to communities, and three $25 gift cards will be awarded to schools as runner-up prizes.
Share the Sobeys Gift Cards with your team or class!

Click HERE to download our Sobeys posters and take a photo!

Take a video saying "See you at Sobeys!" 
Tip: Try taking this video with your teammates or classmates for extra fun!

Post your photo or video on social media and tag us @SpecialOlympicsOntario (Facebook and Instagram) or @SOOntario (Twitter)
Click HERE to upload the awesome photos and videos you took!
Be sure to follow us on social media to find out if you win!

Contest Guidelines:

  1. Only available to Ontario residents

  2. Photo Requirements: The photo must have an SOO athlete pictured and the photo must be in digital format (JPEG or PNG)

  3. Submission Process: Individuals are required to submit their entries using the designated form which can be found here . The form must be submitted by May 5th @ 11:59pm. 

  4. Winner Selection: 3 winners will be chosen at random from all eligible entries. (Winner will be announced May 15th). There will be agrand prize of a $100 Sobeys gift card. Additionally, three $25 gift cards will be awarded to communities, and three $25 gift cards will be awarded to schools as runner-up prizes.

Contest Submission Form

Join us on Social Media!

Join us in spreading the word and supporting Special Olympics Ontario athletes by posting on social media. Below, you'll find graphics and sample captions to aid in advocating for the cause and amplifying our message across platforms. Click on a graphic to download it!

Download Graphics

Sample Caption 1:

From April 25 – May 5, visit your local @Sobeys, @SafewayCanada, or @OntarioFoodland (or @Foodland_ON on Instagram) store to make a $2 Donation at check-out to provide an opportunity for athletes with intellectual and developmental disabilities to participate in sport, make friends, learn skills and stay healthy

Your donations will be matched, up to $500,000! 

Together, we can support @SpecialOlympicsOntario (or @SOOntario on Twitter) athletes and create more inclusive communities. 


Sample Caption 2:

Make a difference today! From April 25 – May 5, head to your nearest @Sobeys, @SafewayCanada, or @OntarioFoodland (or @Foodland_ON on Instagram) store to donate $2 at checkout. Your contribution will empower athletes with intellectual and developmental disabilities, helping them thrive in sports and beyond. Let's create a more inclusive Ontario together! @SpecialOlympicsOntario (or @SOOntario on Twitter)


Sample Caption 3:

Be a champion for change! Visit your local @Sobeys, @SafewayCanada, or @OntarioFoodland (or @Foodland_ON on Instagram) from April 25-May 5 to donate in-store and have your contribution matched. Your support will directly benefit @SpecialOlympicsOntario (or @SOOntario on Twitter) athletes, enabling them to participate, grow, and succeed. Let's build a more inclusive community, one donation at a time!


Sample Caption 4:

Join us in making an impact! From April 25 – May 5, donate in-store at @Sobeys, @SafewayCanada, or @OntarioFoodland (or @Foodland_ON on Instagram) and double your donation's impact. By supporting athletes with intellectual disabilities, we're fostering friendship, skill-building, and overall health. Together, we can make a difference! @SpecialOlympicsOntario (or @SOOntario on Twitter)

Sobeys Campaign Frequently Asked Questions

Special Olympics Ontario is dedicated to enriching the lives of Ontarians with an intellectual disability through sport.

For over 50 years, Special Olympics has grown from a modest program serving local athletes to become the world's largest movement dedicated to promoting respect, acceptance, inclusion, and human dignity for people with intellectual disabilities through sport. Special Olympics Ontario has optimized the benefits of a healthy and active lifestyle through sport to improve the well-being of individuals with an intellectual disability. We continue to improve and expand the quality, opportunity and accessibility of sport to individuals with an intellectual disability. Along with this, we strive to improve upon both the awareness and support of the community in regards to Special Olympics Ontario and those involved with us. As an organization, we work to ensure our volunteers are strongly committed to acting locally while thinking globally. Through these steps, we hope to continue to build upon the past success of the organization.